ببليوغرافيا الكتب الإنجليزية
فهرسة أكثر من أربعة ملايين وثلاثمائة ألف كتاب باللغة الإنجليزية مع ترجمة العنوان واسم المؤلف للغة العربية
From brand vision to brand evaluation / L. De Chernatony
| BNB number : | GBA1Z5428 |
| Date published : | 2001 |
| Has extent : | xv, 293 p., [8] p. of plates |
| Has note on contents : | Includes bibliographical references and index. |
| ISBN : | 0750646144 |
| ISBN10 : | 0750646144 |
| Author : | De Chernatony, L. (Leslie) |
| Title : | From brand vision to brand evaluation : strategically building and sustaining brands |
| Contributor : | Chartered Institute of Marketing |
| Subject : | 658.827 Trademarks Trade marks Brand name products Product management |
| Creator : | De Chernatony, L. (Leslie) |
| Has carrier type : | volume |
| Has content type : | text |
| Has media type : | unmediated |
| Description : | Published in association with the Chartered Institute of Marketing. |
| Identifier : | http://bnb.data.bl.uk/id/resource/GBA1Z5428 |
| Language : | http://lexvo.org/id/iso639-3/eng |
| Publication : | Oxford : Butterworth-Heinemann, 2001 |
| Url : | http://bnb.data.bl.uk/id/resource/010723877 |
