ببليوغرافيا الكتب الإنجليزية
فهرسة أكثر من أربعة ملايين وثلاثمائة ألف كتاب باللغة الإنجليزية مع ترجمة العنوان واسم المؤلف للغة العربية
World class brands / Chris Macrae
| Arabic Title : | ماركات عالمية |
| BNB number : | GB9114336 |
| Date published : | 1991 |
| Has extent : | [208]p. |
| ISBN : | 0201544075 |
| ISBN10 : | 0201544075 |
| Author : | Macrae, Chris |
| Title : | World class brands |
| Subject : | 658.827 Brand name products Marketing. Marketing |
| Creator : | Macrae, Chris |
| Has carrier type : | volume |
| Has content type : | text |
| Has media type : | unmediated |
| Identifier : | http://bnb.data.bl.uk/id/resource/GB9114336 |
| Language : | http://lexvo.org/id/iso639-3/eng |
| Publication : | Addison-Wesley, 1991 |
| Url : | 007355434 |
The brand chartering handbook / Chris Macrae
| Arabic Title : | كتيب تأجير العلامة التجارية: كيف تتعلم مؤسسات العلامات التجارية "النصوص الحية" |
| BNB number : | GB9635686 |
| Date published : | 1996 |
| Has extent : | xii, 413p. |
| ISBN : | 0201877430 |
| ISBN10 : | 0201877430 |
| Author : | Macrae, Chris |
| Title : | The brand chartering handbook : how brand organizations learn "living scripts" |
| Subject : | Product management 658.575 New products Organizational effectiveness Brand name products |
| Creator : | Macrae, Chris |
| Has carrier type : | volume |
| Has content type : | text |
| Has media type : | unmediated |
| Description : | Bibliography: p400-403. _ Includes indexes. |
| Identifier : | http://bnb.data.bl.uk/id/resource/GB9635686 |
| Language : | http://lexvo.org/id/iso639-3/eng |
| Publication : | Harlow : Addison-Wesley, 1996 |
| Url : | 007356667 |
